This yearly observatory report and dataset provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2015 to 2027.

▪ Markets covered
− Internet access and usage Search social mobile video communication cloud digital contents E commerce commission online games
− These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from search and display formats
− The total telco services market is also provided as a means of comparison with the OTT services market

▪ 7 regions and 10 countries covered
− World, Europe, EU 5 Asia Pacific, Middle East Africa, North America, Latin America
− China, France, Germany, India, Italy, Japan, South Korea, Spain, United Kingdom, USA

▪ Focus on the principal Internet players Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, Tencent including their revenues and platform strategies
▪ Main OTT market trends and dynamics are also provided, including the key players, competition levels and IDATE’s perspectives and outlook

Table of contents

1. Executive summary
1.1. Global OTT market revenue by 2027
1.2. Public cloud, main growth driver of OTT market
1.3. Diversification of major OTTs (GAFAM version)
1.4. Diversification of major OTTs (BAT version)
1.5. Data use by OTT services

2. Market analysis and key internet trends
2.1. Growth of social network market
2.2. GAFAM and BAT
2.3. GAFAM’s M&A activities

3. Focus on Internet players: GAFAM & BAT – Focus on GAFA
3.1. Tech giant’s business
3.2. Alphabet
3.3. Facebook
3.4. Amazon
3.5. Apple

4. Focus on Internet players – Comparison betwen GAFAM and BAT
4.1. Meta, Google & Baidu
4.2. Apple & Microsoft
4.3. Meta & Tencent
4.4. Amazon & Alibaba

5. Online advertising
5.1. Online advertising growth
5.2. Google dominates the global search market, but not all regions

6. Cloud
6.1. Cloud market growth
6.2. Some big names battling for top spot, leaving the rest behind

7. Communication
7.1. Communication services growth
7.2. Workplace collaborative communication applications

8. E-Commerce
8.1. E-commerce market growth
8.2. Localisation especially important for e-commerce

9. Social media
9.1. Social media models
9.2. Facebook reigns supreme, with some local variantions

10. OTT video
10.1 OTT video continues lead US growth
10.2. Subscription-based platforms

11. Mobile applications
11.1. Paid mobile apps dominate APAC revenue generation
11.2. Free and in-app models dominate the popular apps

12. Online gaming
12.1. Online gaming market is dominated by APAC revenue generation
12.2. Importance of online gaming market in Asia

DataSet Scope

Request a demo


Access indicators
• Internet subscribers (millions)
• Fixed Internet users (millions)
• Mobile subscribers (millions)
• Mobile Internet users (millions)

Online advertising revenues (million EUR)
• Online advertising revenues (million EUR)
• Display revenues (million EUR)
• of which programmatic revenues (million EUR)
• Search revenues (million EUR)
• Other online advertising revenues (million EUR)

Social Networks
• Total social networks revenues (million EUR)
• Social networks paid revenues (million EUR)
• Social networks advertising revenues (million EUR)

• Total mobile revenues (million EUR)
• Paid mobile application revenues (million EUR)
• Mobile advertising revenues (million EUR)

OTT on demand video
• Total OTT on demand video revenues (million EUR)
• OTT video paid revenues (million EUR)
• OTT video advertising revenues (million EUR)

OTT Communication
• OTT communication revenues (million EUR)

• Cloud revenues (million EUR)

• E-commerce revenues (million EUR)
• of which M-commerce revenues (million EUR)

Online gaming
• Online gaming revenues (million EUR)

• Population (millions)

Geographic area

  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom
Latin America North America World Asia-Pacific
  • China
  • India
  • Japan
  • South Korea


  • Alibaba
  • Amazon
  • Apple
  • Baidu
  • Facebook
  • Google
  • Microsoft
  • Tencent

Other details

  • Reference: M00111MRA
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: English
  • Tags: advertising market, cloud, digital contents, display, E-Commerce, GAFAM, Internet access, Internet players, Internet service, Internet subscribers, Internet usage, mobile Internet users, mobile service, Mobile subscribers, online advertising, online games, online gaming, OTT, OTT communication, OTT on demand video, search, social networks, Video

Interested in this publication?

For more information or to order this report: Log in or Create an account

Why trust in IDATE DigiWorld ?

  • Thought leadership: based on outsanding and cross-fertilised ICT expertise
  • Analyst Access: Umetered support on licenced content and customized services
  • Powerfull interactive platform: providing you easily and efficiently our expertise