Summary
This report examines the dynamics of the streaming markets in the five major European countries (Germany, Spain, France, Italy, and the United Kingdom) from the perspective of service accessibility, revenue generation (subscription and advertising), and market players.
Several key questions are addressed:
– What is the weight of the “big 5” countries in the European market?
– Which markets are leading in Europe and why?
– What are the dynamics concerning access to services, subscription revenues, and advertising?
– How are video streaming services evolving in each market?
– How are major American streaming services impacting the five major European markets, and what role can national leaders play?
Table of contents
1. Executive summary
2. Dynamics of the video streaming markets
2.1. The top 5 accounts for 65% of the video streaming market in Europe in 2023
2.2. Weighting of the European top 5 in the subscription and advertising markets
2.3. American players dominate the European market
3. Germany
3.1. Weight of video streaming compared with the TV market
3.2. Access
3.3. Video streaming revenues
3.4. Subscription services
3.5. Advertising-financed services
4. Spain
4.1. Weight of video streaming compared with the TV market
4.2. Access
4.3. Video streaming revenues
4.4. Subscription-based services
4.5. Advertising-financed services
5. France
5.1. Weight of video streaming compared with the TV market
5.2. Access
5.3. Video streaming revenues
5.4. Subscription-based services
5.5. Advertising-financed services
6. Italy
6.1. Weight of video streaming compared with the TV market
6.2. Access
6.3. Video streaming revenues
6.4. Subscription-based services
6.5. Advertising-financed services
7. United Kingdom
7.1. Weight of video streaming compared with the TV market
7.2. Access
7.3. Video streaming revenues
7.4. Subscription-based services
7.5. Advertising-financed services
8. Comparison indicators
8.1. Comparative weighting of video streaming revenues in the 5 major European countries
8.2. Comparison of SVOD access and revenues in the 5 major European countries
8.3. American players dominate the European subscription market
8.4. Digital video advertising, the new battleground for European leaders
Geographic area
- France
- Germany
- Italy
- Spain
- United Kingdom
Players
- 6play
- 6play MAX
- Apple TV
- ARD
- Atresplayer
- BBC iPlayer
- DAZN
- Discovery+
- Disney+
- Freely
- Freevee
- Freeview
- Fubo TV
- GulliMax
- ITVX
- Joyn
- LovesTV
- MagentaTV
- Mediaset Infinity
- Mitele
- Movistar Plus
- MyCanal
- MYTF1 MAX
- Netflix
- Now TV
- Orange TV
- Pluto TV
- Prime Video
- RaiPlay
- RTL+
- RTVE Play
- TF1+
- Tfou Max
- TimVision
- TiVusat
- Salto
- Samsung TV Plus
- Vodafone TV
- WOW
- YouTube
- ZDF
Other details
- Reference: M00093MRA
- Delivery: on the DigiWorld Interactive platform
- Languages available: English
- Tags: Advertising, streaming, Video, OTT, video streaming, media, Streaming Markets
