5G Monetization

1. Executive summary

2. 5G pricing strategies and segmentation
2.1. Overview of operators’ pricing strategies for 5G services
2.2. Volume/data allowance remains the main segmentation criteria for 5G plans
– Examples – Range segmentation by volume
– Examples – Range segmentation by volume and bitrate
– Examples – Range segmentation by bitrate only
2.3. Unlimited plans are widespread, in most cases as high-end plans
– Examples – Only unlimited offerings
2.4. Content used to add value to offerings, through subsidiaries or partnerships
2.5 Popular value add services with 5G plans and bundles
– Examples – Range segmentation by content
2.6. The focus of Korean operators on augmented reality as a driver for 5G

3. 5G pricing range of largest operators
3.1. 5G pricing parameters remain largely identical to those used for 4G
3.2. 5G price ranges as of October 2020 for the largest telecom operators
3.3. 5G price ranges as of March 2024 for the largest telecom operators
3.4. 5G prices vary widely across different regions, reflecting differences among the largest operators
3.5 Largest operators’ pricing strategies for 5G services

4. Benchmark by country
4.1 Asia
– 5G pricing ranges offered by the largest telecom operators in Asia
– China Mobile Example
– NTT Docomo Japan Example
– LG U+ South Korea Example

4.2 Europe
– 5G pricing ranges offered by the largest telecom operators in Europe
– Elisa Finland Example
– Orange France Example
– Deutsche Telekom Germany Example
– TIM Italy Example
– Telefonica Spain Example
– Vodafone UK Example

4.3. Middle East
– 5G pricing ranges offered by the largest telecom operators in the Middle East
– STC Saudi Arabia Example
– DU United Arab Emirates Example

4.4. North America
– 5G pricing ranges offered by the largest telecom operators in North America
– AT&T US Example
– Verizon Example