This half-yearly updated observatory on the TV & Video services market includes a database and a state-of-the-art report. It covers the evolution of 41 countries and 11 regions and sub-regions and proposes a worldwide market consolidation.

The dataset provides historical data since 2014 and market forecasts up to 2022 on main audiovisual market indicators.

The report presents the analyses of IDATE experts on the main market trends as well as the upcoming evolutions.

Table of contents

1. Audiovisual Consumption
1.1. Linear TV still holding its own
1.2. Top national channels continue to lose viewers

2. TV access technologies
2.1. A world split between terrestrial in the south and wireline in the north
2.2. Cable begins to decline but is still the main purveyor of TV programming worldwide… thanks to China
2.3. Although in decline, terrestrial is starting to benefit from the development of OTT
2.4. Satellite and IPTV enjoying the strongest growth
2.5. Network digitisation nearing completion

3. TV revenue
3.1. US TV market still the biggest money-maker
3.2. TV revenue rising overall
3.3. Except in North America where the market is taking a turn
3.4. First signs of fatigue for pay TV in some European markets
3.5. Southern hemisphere and Asia driving global growth

4. OTT viewing
4.1. North America also number one in the OTT market
4.2. OTT still growing
4.3. OTT growth offsetting stagnating TV revenue

5. Market players
5.1. US players still on top
5.2. A small handful of players dominate the OTT market
5.3. Is the sector poised for further consolidation?

6. What to keep an eye on

7. Annex – Methodology
7.1. Indicators, by country
7.2. Definitions
7.3. Pay TV market segmentation
7.4. Sources

List of tables and figures

List of tables and figures

1. Audiovisual Consumption
• Linear TV screen time around the world in 2017
• Change in linear TV screen time around the world between 2014 and 2017
• Percentage of young adults’ TV viewing time that is time-shifted
• Change in audience share for the top 5 national TV channels in Europe’s biggest markets, 2010-2017

2. TV access technologies
• Breakdown of TV households worldwide by access technology, in 2018
• Change in TV access technologies worldwide, 2014-2022
• Change in the percentage of terrestrial households worldwide, and growth rate, 2014-2022
• Change in the number of TV households worldwide, by access mode, between 2014 and 2018
• Digital transition timetable for terrestrial networks worldwide

3. TV revenue
• Breakdown of TV revenue worldwide, in 2018
• Change in the breakdown of TV revenue by source, 2014-2022
• Evolution of regional TV revenue growth, 2014-2022
• Evolution of pay TV revenue in France, in Scandinavia and in the UK, 2014-2022
• Regional TV revenue growth between 2014 and 2022

4. OTT viewing
• Breakdown of VoD revenue worldwide, in 2018
• OTT revenue growth between 2014 and 2022
• Growth of linear TV and OTT revenue between 2014 and 2022

5. Market players
• World’s top 20 TV/video companies in 2016, by revenue
• Top SVOD players’ market share in 2017 in a selection of countries
• Subscriber growth for the top OTT players in the US between 2013 and 2017
• TV industry mega-mergers in the United States, 2015 to 2018

DataSet Scope

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Indicators by country

Consumption indicators
• Video viewing time: live linear TV, time-shifted TV, online video
• The top free-to-air channels’ audience share

Access indicators
• General access indicators: TV households, FTA & pay-TV households
• Households’ television access mode on the main TV set: terrestrial, satellite, cable, IPTV
• Digitisation levels: analogue/digital split for each access method
• Pay-TV penetration: pay-TV/free-to-air only split
• Customer numbers for the main pay-TV services
• Customer numbers for the main OTT services

Revenue indicators
• Income from public financing/licensing fees
• TV ad revenue
• Pay-TV revenue
• Revenue from OTT services: video advertising revenue (in-stream ad), DTR, Download to rent, EST, Electronic Sell-Through, SVoD – Subscription Video on Demand

Type of data
• Background data 2014-2016
• Estimates as of the end of 2017
• Forecasts for 2018-2022

Geographical coverage
• The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
• Regional aggregate data include all countries in the region


Other details

  • Reference:
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: French, English
  • Tags: audiovisual consumption, Cable, free-to-air, IPTV, linear TV, on-demand viewing, OTT, pay-TV, satellite, terrestrial, TV, TV access, TV revenue, Video, VOD

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