Supply-side strategies: from LTE to 5G

List of tables and figures

Tables
Table 1: Pricing parameters for mobile data plans
Table 2: AT&T shared plans
Table 3: Older unlimited plans
Table 4: Recently introduced unlimited plans (advertised as “unlimited” – with a cap of over 30 Gb a month)
Table 5: Operators’ data allowances
Table 6: Elisa’s product line
Table 7: Elisa’s operating and financial revenue
Table 8: US operators’ plans
Table 9: Verizon’s “unlimited” plan
Table 10: T-Mobile’s product line in Germany
Table 11: Swisscom’s InOne Mobile product line
Table 12: A1’s product line in Austria in 2018
Table 13: A1’s product line in Austria in 2017
Table 14: T-Mobile’s My Mobile product line in Austria in 2018
Table 15: Telia’s product line in Finland in 2018
Table 16: Vodafone Germany SIM-only plans in 2017, with a two-year commitment
Table 17: Vodafone Germany SIM-only plans in 2018, with a two-year commitment
Table 18: AT&T product line in 2018, tiered by data allowance, browsing and content
Table 19: Verizon’s “unlimited” plan
Table 20: Mobile content strategies
Table 21: Benchmark of mobile operators promoting premium content
Table 22: Vodafone Spain’s product line
Table 23: LG U+ plan

Figures
Figure 1: Smartphone users’ average data consumption
Figure 2: Operators that have increased the data allowances
Figure 3: Breakdown of mobile subscriptions by data allowance, mid-2017
Figure 4: Real data consumption vs. data caps
Figure 5: Launch cycle for unlimited plans (advertised as “unlimited” – with a cap of over 30 Gb a month)
Figure 6: Bitrates supplied by operators that advertise speed as a key criterion
Figure 7: NTT DoCoMo’s progression towards Gigabit LTE
Figure 8: Mobile operators’ content strategies
Figure 9: Network Slicing
Figure 10: 5G technological building blocks
Figure 11: Three 5G use scenarios
Figure 12: Applications enabled and improved by 5G
Figure 13: Example of the tactile Internet
Figure 14: New 5G uses by type of market
Figure 15: Opportunities for change along the value chain
Figure 16: Network slicing and product personalisation
Figure 17: Six 5G monetisation scenarios
Figure 18: Value chain for the ‘4G++ unlimited range’ scenario
Figure 19: How the ‘4G++ unlimited range’ scenario is positioned with respect to 5G constituent parts
Figure 20: A sporting event that incorporates virtual reality
Figure 21: How the ‘Immersive Interactive Reality’ scenario is positioned with respect to 5G’s constituent parts
Figure 22: Two possible value chains for the ‘Immersive Interactive Reality’ scenario
Figure 23: Remote surgery
Figure 24: Robot-assisted remote surgery scenario (5G PPP)
Figure 25: How the ‘Remote surgery’ scenario is positioned with respect to 5G’s constituent parts
Figure 26: The eHealth value chain and player positioning with respect to 5G
Figure 27: Remote patient management
Figure 28: How the ‘Patient monitoring’ scenario is positioned with respect to 5G’s constituent parts
Figure 29: The many sensors in a connected car
Figure 30: Two types of information transmission in cars
Figure 31: From the connected to the autonomous car
Figure 32: How the ‘Autonomous car’ scenario is positioned with respect to 5G’s constituent parts
Figure 33: Central players in the automotive industry value chain
Figure 34: Smart street lighting
Figure 35: How the ‘Smart lighting’ scenario is positioned with respect to 5G’s constituent parts
Figure 36: Smart street lighting value chain