Summary
This half-yearly updated observatory on the TV & Video services market includes a database and a state-of-the-art report. It covers the evolution of 41 countries and 11 regions and sub-regions and proposes a worldwide market consolidation.
The dataset provides historical data since 2013 and market forecasts up to 2021 on main audiovisual market indicators.
The report presents the analyses of IDATE experts on the main market trends as well as the upcoming evolutions.
Table of contents
Audiovisual consumption
Linear TV still holding its own
Top national channels continue to lose viewers
TV access technologies
DTH and DTT, the main purveyors of TV programming in the southern hemisphere
But cable still the main purveyor of TV programming worldwide … thanks to China
Terrestrial losing ground everywhere… except in North America
Satellite and IPTV enjoying the strongest growth
Network digitisation nearing completion
TV revenue
US TV market still the biggest money-maker
TV revenue rising overall
Except in North America where the market is taking a turn
First signs of fatigue for pay TV in some some
European markets
Southern hemisphere and Asia driving global growth
On-demand viewing
North America also number one in the VoD market
OTT stepping up the pace
Stakeholders
US players still on top
What to keep an eye on
Annexes – Methodology
Indicators, by country
Definitions
Pay TV market segmentation
Sources
List of tables and figures
Audiovisual consumption
Change in linear TV screen time between 2010 and 2015
Change in audience share for the top 5 national TV channels in Europe’s biggest markets, and in the US, 2015-2016
TV access technologies
Breakdown of TV households worldwide by access technology, in 2016
Change in TV access technologies worldwide, 2013-2021
Change in the percentage of terrestrial households worldwide, and growth rate from 2013-2021
Change in the number of TV households worldwide, by access mode, between 2013 and 2016
Digital transition timetable for terrestrial networks worldwide
TV revenue
Breakdown of TV revenue worldwide, in 2016
Change in the breakdown of TV revenue by source, 2013-2021
Evolution of regional TV revenue growth, 2013-2021
Evolution of pay TV revenue in France, in Scandinavia and in the UK, 2013-2021
Regional TV revenue growth between 2013 and 2021
On-demand viewing
Breakdown of VoD revenue worldwide, in 2016
TV revenue growth by region between 2013 and 2021
Stakeholders
World’s top 20 TV/video companies in 2016, by revenue earned
DataSet Scope
Indicators by country
Consumption indicators
Video viewing time: live linear TV, time-shifted TV, online video
The top free-to-air channels’ audience share
Access indicators
General access indicators: TV households, FTA & pay-TV households
Households’ television access mode on the main TV set: terrestrial, satellite, cable, IPTV
Digitisation levels: analogue/digital split for each access method
Pay-TV penetration: pay-TV/free-to-air only split
Customer numbers for the main pay-TV services
Revenue indicators
GDP
Income from public financing/licensing fees
TV ad revenue
Pay-TV revenue
Revenue from video on demand, managed and OTT services (video advertising revenue, DTR, EST, SVoD)
Type of data
Background data 2013-2015
Estimates as of the end of 2016
Forecasts for 2017-2021
Geographical coverage
The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
Regional aggregate data include all countries in the region
Other details
- Reference:
- Delivery: on the DigiWorld Interactive platform
- Languages available: French, English
- Tags: audiovisual consumption, Cable, free-to-air, IPTV, linear TV, on-demand viewing, OTT, pay-TV, satellite, terrestrial, TV, TV access, TV revenue, Video, VOD
