Summary
This observatory including a report and a database, covers the OTT video market from multiple perspectives, players and markets:
- Accesses to OTT video services (subscriptions and subscribers to paid offers, by country and by service), active monthly users of advertising-supported offers (by service).
- Revenues from services are derived from subscription and transactional pay services (rental and purchase) and advertising revenues (Internet video advertising and in-stream video advertising).
- Performance indicators are also documented, including the level of subscription services’ stacking and average revenue per subscriber (by country).
- The rankings by player show the positioning of the world leaders in terms of subscriptions and revenues.
- 38 countries are covered, with 4 major geographical areas (Asia-Pacific, Latin America, North America, Europe, Africa-Middle East) and the sub-regions of Europe (Western/Central and Eastern/Scandinavia) and Middle East & Africa (Middle East & North Africa and Sub-Saharan Africa) are consolidated.
- Aggregate data for 6 countries (Germany, Spain, France, Italy, United Kingdom, United States)
- Market data covers the period 2019-2022, with forecasts to 2027.
Table of contents
1. Executive summary
2. OTT video revenues
• Revenues from OTT video services worldwide
• United States
• Asia-Pacific
• Europe
• Africa – Middle East
3. OTT video market by segment
• SVOD subscriptions
• SVOD subscribers
• Subscription revenues
• Advertising market
4. Players
• Subscription video services
• Advertising video services
• The world leaders in OTT video services
• New challenges for SVOD services
List of tables and figures
2. OTT video revenues
• Worldwide OTT video revenues by region – EUR billion
• Worldwide OTT video revenues by segment – EUR billion
• US OTT video revenues by segment – EUR billion
• OTT video revenues in Asia-Pacific, by country – EUR billion
• OTT video revenues by segment in the Asia-Pacific region – EUR billion
• OTT video revenues in Europe, by region – EUR billion
• OTT video revenues in Europe by segment – EUR billion
• Breakdown of OTT video revenues in Europe, by country/region in 2022 – %
• OTT video revenues in MEA, by zone – EUR billion
• OTT video revenues in MEA, by segment – EUR billion
• Breakdown of OTT video revenues in MEA, by country/region in 2022 – %
3. OTT video market by segment
• Number of SVOD subscriptions by zone worldwide – millions
• Breakdown of SVOD subscriptions by country – %
• Average annual growth rate of SVOD subscriptions, %
• Number of SVOD subscribers by zone worldwide – millions
• SVOD multi-subscription rate by zone worldwide – units
• Penetration rate of SVOD services by zone worldwide – % of households
• Penetration rate of SVOD services by country/region in 2022 – % of households
• SVOD subscription revenue growth rate by country – %
• Average monthly subscription income per SVOD household, by zone – EUR
• SVOD revenues by country – EUR billion
• In-stream video advertising revenues by zone, EUR billion
• Number of monthly AVOD/BVOD users by zone – millions
• Proportion of Internet users using BVOD services in Europe and AVOD services in the USA on a monthly basis – %
4. Players
• Number of subscribers to leading subscription video platforms – millions
• Market share of leading subscription video platforms – %
• Market share of OTT video advertising leaders in 2022, %
• Advertising revenue of world leaders (excluding YouTube), EUR billions
• OTT video revenues of world leaders, EUR billion
• Market share of global OTT video leaders in 2022, % of global OTT video revenues
• Operating profit by leading US group – DTC segment, USD millions
Geographic area
- Australia
- China
- India
- Japan
- Austria
- Belgium
- Czech Republic
- Denmark
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Netherlands
- Norway
- Poland
- Portugal
- Russia
- Spain
- Sweden
- Switzerland
- Turkey
- United Kingdom
- Argentina
- Brazil
- Mexico
- Canada
- United States
- Bahrain
- Egypt
- Israel
- Jordan
- Kuwait
- Morocco
- Qatar
- Saudi Arabia
Players
- 6play
- All4
- AltBalaji
- Amazon Prime Video
- Amediateka
- Apple TV+
- ARD Mediathek
- Atresplayer
- AtresPlayer Premium
- BBC iPlayer
- beIN Connect
- BritBox UK
- Canal+ Séries
- Cda.pl-premium
- Claro Video
- Crackle Plus
- Crave
- DAZN
- DirecTV Stream
- Discovery+
- Disney+
- Disney+ Hotstar
- Eros Now
- Foxtel streaming
- France.tv
- Freevee
- Freeview Play
- fuboTV
- HBO
- HBO Max
- Hulu
- Hulu Japan
- icflix
- Ipla/Polsat Box Go
- iQIYI
- iQIYI
- ITV Hub
- ITVX
- ivi
- Jawwy TV
- Joyn
- Kinopoisk HD
- La7
- LovesTV
- Mediaset España
- Mediaset Infinity
- Megogo
- Mitele+
- Molotov TV
- MX Player
- My5
- MyTF1
- Netflix
- NOW TV
- Okko
- OSN
- Paramount+
- Peacock
- Player.pl
- Plex
- Pluto TV
- RaiPlay
- Rakuten TV
- Roku
- RTL+
- RTL+
- Salto
- Samsung TV Plus
- Shahid VIP
- Showmax
- Sky Go + Sky Ticket
- Sling TV
- SonyLIV
- Starz OTT
- Starz Play Arabia
- Streamz
- Tencent Video
- The Roku Channel
- TimVision
- TivuSat
- Tubi
- Turk Telekom - Tivibu Go
- Turkcell TV+
- U-Next
- Viacom18/Voot
- Viaplay
- Videoland
- VideoPlay
- Vidio
- Viu
- VoD.tvp.pl
- Voot Select
- Watch IT
- WOW
- Xumo
- Youku
- Youku
- YouTube
- YouTube TV
- ZDF Mediathek
- Zee5
Other details
- Reference: M00092MRA
- Delivery: on the DigiWorld Interactive platform
- Languages available: English
- Tags: Advertising, AVOD, BVOD, OTT Video, platform, subscription, SVOD, TVOD, video ad
