IDATE DigiWorld provides insights and analyses into the ever evolving market of Internet services.
Markets covered: Internet access and usage – search – social – mobile – video – e-commerce – m-commerce – communication – cloud – digital contents – online games.
These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB.
7 regions and 15 countries covered: World, Europe, EU5, Latin America, Asia-Pacific; Middle East & Africa, North America, USA, Canada, France, Germany, Italy, Spain, United Kingdom, Russia, Switzerland, Turkey, China, India, Japan, South Korea, South Africa, Brazil.
The total telco services market is also provided as a means of comparison with the OTT services market.
Telcos are expected to represent 7% of the data monetisation market by 2021.
The main advantage for telcos is the high quality of data, particularly real-time location data collected through the mobile, a precious data source unavailable to the OTT players. Having an already established payment connection and related data is also a precious asset, not necessarily available to the likes of Google and Facebook who do not require payment for the use of their services. Conversely, scale is an issue where Google and Facebook are on a different scale; these are global juggernauts.