IDATE DigiWorld provides insights and analyses into the ever evolving market of Internet services.
Markets covered: Internet access and usage – search – social – mobile – video – e-commerce – m-commerce – communication – cloud – digital contents – online games.
These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB.
7 regions and 15 countries covered: World, Europe, EU5, Latin America, Asia-Pacific; Middle East & Africa, North America, USA, Canada, France, Germany, Italy, Spain, United Kingdom, Russia, Switzerland, Turkey, China, India, Japan, South Korea, South Africa, Brazil.
The total telco services market is also provided as a means of comparison with the OTT services market.
Video distribution: towards an IP world
The internet protocol (IP) is becoming an increasingly central part of the distribution environment, and being used more and more at the top end of the distribution process, which makes it automatically compatible with the development of streaming solutions. This is further helped by the fact of it being a native protocol on personal, connected devices. Added to this are two complementary factors that go a long way to shaping the distribution market: the explosion in traffic generated by mobile devices, and the growing role that social media sites play in video consumption.