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Post written by:

Jacques Bajon

Consultant, Market Intelligence Business Unit / Media, distribution, telecom-media convergence

In this study, IDATE DigiWorld delivers an analysis of the sector’s key indicators, and so providing readers with a deeper understanding of current and upcoming shifts and trends in Europe’s TV and OTT markets:

  • dataset of 17 countries and 2 sub-regions, historical data back to 2016 and market forecasts up to 2024.
  • It covers the key indicators for tracking the TV and video sector: TV access systems, TV and OTT service revenue, audience and subscription figures for the top players.
  • The report provides an analysis of the main market trends, and the developments to watch.

This report is part of our global TV and video market watch service.

Key Figures:

  • The Covid-19 crisis confirms the lack of steam in Europe, in the advertising as well as in the subscription market, with an anticipated decline in linear TV revenues of 5.7% in 2020.

  • The SVOD market is the big winner from the Covid-19 crisis, with an estimated growth in value, in Europe, at 31% in 2020. 

  • Online video advertising dipped for the first time in 2020. This market, sustained by YouTube, should experience a recovery in 2021.