In this study, IDATE DigiWorld delivers an analysis of the sector’s key indicators, and so providing readers with a deeper understanding of current and upcoming shifts and trends in Europe’s TV and OTT markets:
- A dataset of 17 countries and 2 sub-regions, historical data back to 2016 and market forecasts up to 2024.
- It covers the key indicators for tracking the TV and video sector: TV access systems, TV and OTT service revenue, audience and subscription figures for the top players.
- The report provides an analysis of the main market trends, and the developments to watch.
This report is part of our global TV and video market watch service.
- The Covid-19 crisis confirms the lack of steam in Europe, in the advertising as well as in the subscription market, with an anticipated decline in linear TV revenues of 5.7% in 2020.
- The SVOD market is the big winner from the Covid-19 crisis, with an estimated growth in value, in Europe, at 31% in 2020.
- Online video advertising dipped for the first time in 2020. This market, sustained by YouTube, should experience a recovery in 2021.
Access the StudyThe TV and video market in Europe
How is Covid-19 affecting 5G?
The public health crisis caused by the Covid-19 pandemic has affected the entire planet, since it first appeared in late 2019. The crisis forced a number of countries to scale back their economic activity for several weeks, if not months. As a result, the global economy has fallen into its deepest recession since the Great Depression of 1929 – a recession that has affected every single industry worldwide. Even if telecommunications have helped sustain businesses that could continue to operate virtually, the telecoms industry itself, 5G included, has felt the impact of the pandemic.