A half-yearly updated observatory on the TV & Video services market including:

a report: state-of-the-art for TV & Video Services: changes in accessing TV, viewing patterns, TV & video revenues and audiovisual value chain. Besides the monitoring of these criteria the study provides you with analyses and viewpoints of our lead TV & video analysts. It draws the audiovisual landscape regarding TV & video services worldwide, going even further in stressing out the regional differences and market specificities.

a dataset: Historicals, Estimations & Forecasts up to 2021 – TV and OTT video access modes: Terrestrial, Cable, Satellite, IPTV – Network digitization – TV and video consumption: audience and time spent – Television and video revenues . TV revenues: advertising, subscription, public revenues . Physical video revenues: DVD/BluRay retail & rental . Video on demand revenues: DTR, EST, SVoD, advertising

Table of contents

1. Executive Summary
1.1. Key trends
1.2. Cable, number one purveyor of TV programming
1.3. Europe: a disparate landscape
1.4. Despite disparities in certain countries, more than 80% of households receive digital TV on average
1.5. TV: top money-maker
1.6. Asia-Pacific now tied with Europe
1.7. VoD markets growing rapidly, especially in Asia-Pacific
1.8. The UK: Europe’s TV market leader
1.9. Strong correlation between TV access mode and pay-TV adoption rates
2. Methodology
2.1. Indicators by country
2.2. Definitions
2.3. Pay-TV segmentation
2.4. Sources
3. Viewer behaviour
3.1. Stagnant live TV viewing
3.2. How much is the development of on-demand sources hurting live programming?
3.3. Is the hard copy dead?
3.4. How we will watch TV in future
4. TV service access modes
4.1. TV access worldwide
4.2. Is cord-cutting good for terrestrial TV?
4.3. Emerging markets: cable driving growth
4.4. Satellite TV continuing to enjoy steady growth
4.5. Limits of IPTV penetration
4.6. The future of access modes
4.7. Worldwide, more than four out of five households have access to digital television in 2016
4.8. Forces driving the progress of digital TV
4.9. Timetable for the digital switchover worldwide
4.10. The future progress of digital TV
5. Audiovisual industry revenue
5.1. Growth of audiovisual revenue worldwide
5.2. Audiovisual revenue growth
5.3. Growth of linear TV revenue worldwide
5.4. Growth of household spending on TV services
5.5. Growth of pay-TV revenue
5.6. TV access and premium services
5.7. Growth of TV ad revenue worldwide
5.8. TV revenue growth
5.9. Growth of video hard copy sales worldwide
5.10. The growth of video hard copy sales worldwide
5.11. Growth of video on-demand revenue worldwide
5.12. The growth of video on-demand revenue worldwide
6. Audiovisual media market players
6.1.America’s hegemony continues
6.2. … including in the OTT sector
6.3. A strong global footprint for US OTT companies

List of tables and figures

List of tables and figures

1. Executive Summary

  • Breakdown of the globe’s TV households by access technology in 2016
  • Breakdown of TV households in the biggest European markets by access technology in 2016
  • Digital TV penetration worldwide in 2016
  • Breakdown of audiovisual market revenue in 2016
  • Breakdown of TV market revenue in 2016
  • Breakdown of video on-demand market revenue in 2016
  • Breakdown of TV market revenue in the biggest European markets in 2016
  • Pay-TV penetration rates worldwide in 2016

3. Viewer behaviour

  • Change in live TV viewing time by region, 2014-2015
  • Change in the top five national TV networks’ audience share in the EU-5 and in the US, 2012-2015
  • Breakdown of TV viewing time in the US in 2015
  • Comparative rate of increase for live TV, time-shifted TV and online video viewing time in the US, between 2011-2012 and 2014-2015
  • Growth of video hard copy sales in Europe, 2013-2017
  • Growth of video hard copy rentals in the US, 2013-2017
  • Hard copy video market growth in Europe and in the US, 2016-2021


4. TV service access modes

  • Change in TV access modes worldwide, 2013-2017
  • TV households worldwide in 2016
  • Change in terrestrial TV households’ share of the global total, 2013-2017
  • Regional TV access mode split in 2016
  • Cable penetration of TV households in 2016
  • Veteran markets’ and BRIC nation households’ contribution to the increase in cable households between 2013 and 2016
  • Change in households’ TV access modes worldwide between 2013 and 2016
  • Growth of FTA satellite and satellite pay-TV households worldwide, 2013-2017
  • Change in IPTV’s share of TV households worldwide, 2013-2017
  • Growth of IPTV households in the top European, Asiatic markets and in the US, 2013-2017
  • Forecast change in viewers’ choice of TV access channel, 2016-2021
  • Growth of digital TV penetration worldwide, 2013-2017
  • Regional digital TV penetration in 2016
  • Comparison of digital TV and pay-TV penetration worldwide in 2016
  • Growth of digital TV penetration worldwide by access mode between 2013 and 2016
  • Timetable for terrestrial broadcasting networks’ switchover to digital
  • Forecast evolution of digital TV penetration worldwide, 2016 & 2021

5. Audiovisual industry revenue

  • Change in the breakdown of audiovisual market revenue, 2013-2017
  • Regional breakdown of audiovisual market revenue in 2016
  • TV revenue growth forecasts by market, 2016-2021
  • Breakdown of TV revenue by source, 2013-2017
  • Regional split for global TV revenue in 2016
  • TV households’ spending on TV services by region in 2016
  • Growth in spending per pay-TV household, 2013-2017
  • Growth of pay-TV households worldwide by type of network, 2013-2017
  • Regional pay-TV revenue growth, 2013 & 2016
  • Breakdown of pay-TV households by type of service in Japan, Germany, France and UK, in 2016
  • Pay-TV revenue by type of service in Japan, Germany, France and UK, in 2016
  • Regional growth of TV ad revenue, 2013 & 2016
  • Ad revenue growth in Europe’s main TV markets, 2013-2017
  • Forecast growth of TV market revenue by source, 2016-2021
  • Change in the breakdown of revenue earned on hard copies by type of service, in the US and the EU-5, 2013-2017
  • Regional breakdown of global video hard copy revenue in 2016
  • Retail revenue from video hard copies in the US and the EU-5, 2016-2021
  • Change in the breakdown of VoD revenue by type of service, 2013-2017
  • Regional breakdown of global VoD revenue in 2016
  • Forecast change in VoD income by revenue source, 2016-2021

6. Audiovisual media market players

  • The world’s top 20 media companies by revenue earned in 2015
  • Top US OTT vendors’ customer bases in 2015
  • The USA’s share of the global VOD and pay-TV market, by type of service, in 2016
  • American OTT video providers’ footprint worldwide as of 31 December 2015

DataSet Scope

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Indicators by country

Usage indicators
• Viewing time: live TV, catch-up TV, video on demand (VoD) on managed services and OTT
• The top free-to-air channels’ audience share
• Number of transactions: DVD and Blu-ray sales and rentals

Access indicators
• General access indicators: TV households, FTA & Pay-TV households
• Households’ television access mode on the main TV set: terrestrial, satellite, cable, IPTV
• Digitisation levels: analogue/digital split for each access mode
• Pay-TV penetration: pay-TV/free-to-air only split
• Customer numbers for the main pay-TV services
• Audience figures for the top TV channels for a selection of countries

Revenue indicators
• GDP; TV, Home video and on-demand video revenue’s share of GDP
• Income from public financing/licensing fees
• TV and online video (in-stream adverts) ad revenue
• Pay-TV revenue
• Physical video revenue
• Video on demand services revenue

Type of data
• Background data 2013-2015
• Estimates as of the end of 2016
• Forecasts for 2017-2021

1. Some indicators are not available in all countries
2. Regional aggregate data include all countries in the region – it is the same for world consolidated

Geographic area

  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Denmark
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Kingdom
Latin America
  • Argentina
  • Brazil
  • Colombia
  • Mexico
Middle East & Africa
  • Egypt
  • South Africa
North America
  • Canada
  • United States

Other details

  • Reference:
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: French, English
  • Tags: Blu-ray, cord cutting, DVD, IPTV, pay-TV, satellite, hybrid TV, audiovisual industry, Cable, Video on demand, OTT Video, terrestrial TV, linear TV, IPTV, live TV, VOD

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