According to the latest edition of our TV and video market observatory, we expect the existing signs that the TV market is slowing worldwide to begin to accentuate in 2022, as growth in emerging countries is no longer able to offset the inexorable decline of pay-TV in the most mature markets, especially in the US and the EU-5 and the advertising revenue sharp slowdown. By 2023, the world TV revenue should return to its 2019 level despite the continuing of the TV household growth in this period. At the same time, the OTT juggernaut is not likely to lose steam, and is forecast to account for more than a quarter of the sector’s revenue in 2023.

Our twice-yearly observatory delivers detailed figures and an analysis of the driving trends, along with a dataset and concise summary report.

This latest edition includes several new additions, and now covers the latest developments in 49 countries and 11 regions and sub-regions, along with a consolidated global snapshot.

The dataset provides figures back to 2015 and forecasts up to 2023 for the key indicators used to track the TV and video sector.
The report provides an analysis of the main market trends and the developments to watch in the coming months and years.

Table of contents

1. Executive Summary

2. Audiovisual consumption

3. TV access technologies

4. TV revenue

5. OTT viewing

6. Market players

7. What to keep an eye on

8. Annex – Methodology

List of tables and figures

List of tables and figures

Audiovisual consumption
• Linear TV screen time around the world in 2018
• Change in linear TV screen time around the world between 2014 and 2018
• Percentage of young adults’ TV viewing time that is time-shifted
• Breakdown of TV screen time in France in 2018, by age, location and viewing mode
• Change in audience share for the top 5 national TV channels in Europe’s biggest markets, 2010-2018

TV access technologies
• Breakdown of TV households worldwide by access technology, in 2019
• Change in TV access technologies worldwide, 2015-2023
• Average annual growth rate for terrestrial network households worldwide between 2015 and 2019 and between 2019 and 2023
• Change in the percentage of terrestrial households worldwide, and growth rate, 2015-2023
• Change in the number of TV households worldwide, by access mode, between 2015 and 2019
• Digital transition timetable for terrestrial networks worldwide

TV revenue
• Breakdown of TV revenue worldwide, in 2019
• Change in the breakdown of TV revenue by source, 2015-2023
• Progression of regional TV revenue growth, 2015-2023
• Progression of pay TV revenue in Germany, France, Scandinavia and the UK, 2015-2023
• Regional TV revenue growth between 2015 and 2023

OTT viewing
• Breakdown of OTT revenue worldwide, in 2019
• OTT revenue growth between 2015 and 2023
• Growth of linear TV and OTT revenue between 2015 and 2023

Market players
• World’s top 20 TV/video companies in 2018, by revenue
• Top SVOD players’ market share in 2018 in a selection of countries
• Subscriber growth for the top OTT players in the US between 2013 and 2018
• TV industry mega-mergers in the United States, 2015 to 2018

DataSet Scope

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Indicators by country

Consumption indicators
• Video viewing time: live linear TV, time-shifted TV, online video
• The top free-to-air channels’ audience share

Access indicators
• General access indicators: TV households, FTA & pay-TV households
• Households’ main television access mode: terrestrial, satellite, cable, IPTV
• Digitization levels: analogue/digital split for each access mode
• Pay-TV penetration: pay-TV/free-to-air only split
• Customer numbers for the main pay-TV services

Revenue indicators
• Income from public financing/licensing fees
• TV ad revenue
• Pay-TV revenue
• Revenue from video on demand, managed and OTT services (video advertising revenue, DTR, EST, SVoD)

Type of data
• Background data 2015-2018
• Estimates as of the end of 2019
• Forecasts for 2020-2023

Geographical coverage
• The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
• Regional aggregate data include all countries in the region

Geographic area

  • Australia
  • China
  • India
  • Japan
  • South Korea
BRICS EU5 Europe
  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom
Latin America
  • Argentina
  • Brazil
  • Colombia
  • Mexico
Middle East & Africa
  • Algeria
  • Cameroon
  • Egypt
  • Ghana
  • Israel
  • Kenya
  • Morocco
  • Nigeria
  • Saudi Arabia
  • South Africa
  • United Arab Emirates
Middle East & North Africa North America
  • Canada
  • United States
Scandinavia Sub-Saharan countries World

Other details

  • Reference: M20210B1A
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: French, English
  • Tags: audiovisual consumption, Cable, free-to-air, IPTV, linear TV, on-demand viewing, OTT, pay-TV, satellite, terrestrial, TV, TV access, TV revenue, Video, VOD

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