Summary
This observatory covers the OTT video market according to multiple inputs, players and markets:
- Access to OTT video services (subscriptions and subscribers to paid offers, by country and service), active monthly users of ad-supported offers (by service).
- Service revenues are derived from subscription & transactional services (rental and purchase) and advertising revenues (Internet video advertising and in-stream video advertising).
- Performance indicators are also documented, including the level of stacking of subscription services and average revenue per subscriber (by country)
- The rankings by player show the positioning of the world leaders in terms of subscriptions and turnover.
- 29 countries are covered, 4 major geographical areas (Asia-Pacific, Latin America, North America, Europe, Africa-Middle East) as well as the sub-regions of Europe (Western/Central and Eastern/Scandinavia) and Middle East & Africa (Middle East & North Africa and Sub-Saharan Africa) are consolidated
- Aggregated data for 7 countries (Germany, Spain, France, Italy, UK, USA, China)
- The market data cover the period 2018-2021, with forecasts to 2026.
A report summarises the reference database. An analysis of the main trends in the sector is also included.
Table of contents
1. Executive summary
2. OTT video revenues
▪ Revenues from OTT video services worldwide
▪ United States
▪ Asia-Pacific
▪ Europe
3. OTT video market by segment
▪ Subscription
▪ Advertising
4. Players
▪ Subscription-based platforms
▪ Global leaders in OTT video services
List of tables and figures
1. Executive summary
▪ Global OTT video revenues by region – EUR billion
▪ Global OTT video revenues by segment – EUR billion
▪ SVOD penetration rate by area worldwide – % of households
▪ Market share of global OTT video leaders in 2021, % of global OTT video revenues
2. OTT video revenues
▪ Global OTT video revenues by region – EUR billion
▪ Global OTT video revenues by segment – EUR billion
▪ US OTT video revenues by segment – EUR billion
▪ Asia-Pacific OTT video revenues by country – EUR billion
▪ Asia-Pacific OTT video revenues by segment – EUR billion
▪ Breakdown of OTT video revenues in Europe, by country/zone – %
▪ OTT video revenues in Europe by zone – EUR billion
▪ OTT video revenues in Europe by segment – EUR billion
3. OTT video market by segment
▪ Average annual growth rate of SVOD subscriptions, %
▪ Number of SVOD subscriptions in the world by region – millions
▪ Distribution of SVOD subscriptions by country – %
▪ SVOD penetration rate by area worldwide – % of households
▪ Number of SVOD subscribers in the world, by region- millions
▪ Multi-subscription rates by area in the world – units
▪ SVOD revenue growth rate by country – EUR billion
▪ SVOD revenues by country – EUR billion
▪ Average monthly revenue per SVOD subscriber by area worldwide – EUR
▪ Average annual growth rate of in-stream video advertising, %
▪ In-stream video advertising revenues by zone, EUR billion
▪ In-stream video advertising revenues by country – EUR billion
▪ Share of AVOD/BVOD revenues in in-stream video advertising revenues, USA, Japan, France, UK, in %
▪ Monthly AVOD/BVOD users by zone – millions
▪ Distribution of monthly BVOD users in the 5 major European countries in 2021 – million
4. Players
▪ Number of subscribers to leading subscription video platforms – millions
▪ Market share of leading subscription video platforms – %
▪ OTT video revenues of global leaders, EUR billion
▪ Market share of global OTT video leaders in 2021, % of global OTT video revenues
DataSet Scope
List of indicators
Revenues of services per country
▪ Video ads revenues
▪ In-stream video ads revenues
▪ SVOD revenues
▪ TVOD revenues
▪ SVOD ARPU
Reach of services per country
▪ SVOD subscriptions
▪ SVOD subscribers
▪ SVOD Stacking
▪ SVOD%BBHH
▪ SVOD%HH
Subscribers per player
▪ A-BVOD MAU per player
▪ Top players SVOD subscribers
▪ Top players revenues
Country profiles: aggregated data for 7 countries
▪ France
▪ Germany
▪ Italy
▪ Spain
▪ United Kingdom
▪ USA
▪ China
Geographic area
- Australia
- China
- India
- Japan
- Austria
- Belgium
- Czech Republic
- Denmark
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Netherlands
- Norway
- Poland
- Portugal
- Russia
- Spain
- Sweden
- Switzerland
- Turkey
- United Kingdom
- Argentina
- Brazil
- Mexico
- Canada
- United States
Players
- 6play
- All4
- AltBalaji
- Amazon Prime Video
- Amediateka
- ARD Mediathek
- Atresplayer
- AtresPlayer Premium
- BBC iPlayer
- beIN Connect
- BritBox UK
- Canal+ Séries
- Cda.pl-premium
- Claro Video
- Crackle Plus
- DAZN
- DirecTV Stream
- Discovery+
- Disney
- Disney+ Hotstar
- Eros Now
- Foxtel streaming
- France.tv
- Freevee
- Freeview Play
- fuboTV
- HBO
- HBO Max
- Hulu
- Hulu Japan
- icflix
- Ipla/Polsat Box Go
- iQIYI
- ITV Hub
- ivi
- Jawwy TV
- Joyn
- Kinopoisk HD
- La7
- LovesTV
- Mediaset Espana
- Mediaset Infinity
- Megogo
- mitele+
- Molotov TV
- MX Player
- My5
- MyTF1
- Netflix
- NOW TV
- NSO
- Okko
- Paramount +
- Peacock
- Player.pl
- Plex
- Pluto TV
- RaiPlay
- Rakuten TV
- RTL +
- Salto
- Samsung TV Plus
- Shahid Plus
- Showmax
- Sky Go + Sky Ticket
- Sling TV
- SonyLIV
- Starz OTT
- Starz Play Arabia
- Streamz
- Tencent Video
- The Roku Channel
- TimVision
- TivuSat
- Tubi
- Turk Telekom - Tivibu Go
- Turkcell TV+
- U-Next
- Viacom18/Voot
- Viaplay
- Videoland
- VideoPlay
- Viu Vidio
- VoD.tvp.pl
- Voot Select
- Xumo
- Youku
- YouTube
- YouTube TV
- ZDF Mediathek
- Zee5
Other details
- Reference: M00067MRA
- Delivery: on the DigiWorld Interactive platform
- Languages available: French, English
- Tags: Advertising, AVOD, BVOD, OTT Video, platform, subscription, SVOD, TVOD, video ad
