This yearly observatory – report and dataset – provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2013 to 2023.

Markets covered:
– Internet access and usage: Search – social – mobile – video – OTT communication – cloud – digital contents – E-commerce –  online gaming
These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from search and display formats.
The total telco services market is also provided as a means of comparison with the OTT services market

7 regions and 10 countries covered:
– World, Europe, EU5, Asia-Pacific, Middle East & Africa, North America, Latin America
– China, France, Germany, India, Italy, Japan, South Korea, Spain, United Kingdom, USA

Focus on the principal Internet players: Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, Tencent, including their revenues and platform strategies.

Main OTT market trends and dynamics are also provided, including the key players, competition levels and IDATE DigiWorld’s perspectives and outlook.

DataSet Scope

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Indicators by country

Access indicators
• Internet subscribers (millions)
• Fixed Internet users (millions)
• Mobile subscribers (millions)
• Mobile Internet users (millions)

Online advertising revenues
• Online advertising revenues (million EUR)
• Display revenues (million EUR)
– of which programmatic revenues (million EUR)
• Search revenues (million EUR)
• Other online advertising revenues (million EUR)

Social Networks
• Total social networks revenues (million EUR)
• Social networks paid revenues (million EUR)
• Social networks advertising revenues (million EUR)

• Total mobile revenues (million EUR)
• Paid mobile application revenues (million EUR)
• Mobile advertising revenues (million EUR)

OTT on demand video
• Total OTT on demand video revenues (million EUR)
• OTT video paid revenues (million EUR)
• OTT video advertising revenues (million EUR)

OTT communication
• OTT communication revenues (million EUR)

• Cloud revenues (million EUR)

• E-commerce revenues (million EUR)
– of which M-commerce revenues (million EUR)

Online gaming
• Online gaming revenues (million EUR)


Geographic area

  • China
  • India
  • Japan
  • South Korea
EU5 Europe
  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom
Latin America Middle East & Africa North America
  • United States


  • Alibaba
  • Amazon
  • Apple
  • Baidu
  • Facebook
  • Google
  • Microsoft
  • Tencent

Other details

  • Reference: M19140BA
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: English
  • Tags: advertising market, cloud, digital contents, display, E-Commerce, GAFAM, Internet access, Internet players, Internet service, Internet subscribers, Internet usage, mobile Internet users, mobile service, Mobile subscribers, online advertising, online games, online gaming, OTT, OTT communication, OTT on demand video, search, social networks, Video

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World OTT Markets – Dataset & Report

3000 €

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