This observatory – report and dataset – analyses the overriding trends and changes taking place in the IoT market around the globe.

It explores the driving forces behind the market’s growth and transformation, including an examination of major market trends (including vertical market dynamics), technology evolution, plus volume forecasts up to 2030 by region (6), by vertical (3) and by technology (6).

It also presents the quantitative evolution of IoT objects’ installed base.

Forecasts up to 2030 of installed base of IoT objects:

  • Breakdown by region
  • Breakdown by access networking technology
  • Breakdown by vertical
  • Breakdown by use case

Table of contents

1. Executive summary

2. Networking technologies
– Technical chain of IoT
– Today, many technologies are designed for IoT
– Wired technologies
– Short range standardized technologies
– Satellite technologies
– Low earth orbit’s compatibility with IoT
– Cellular technologies
– Unlicensed Low-Power Wide-Area (U-LPWA) technologies
– Technology providers positioning per range/bitrate
– Wi-Fi Halow: filling the gap between LPWA and 5G
– LoRaWAN and Sigfox
– IoT-specific networking technologies over cellular networks (licensed LPWAN)
– NB-IoT and LTE-M
– NB-IoT/LTE-M deployment examples

3. Consumer markets
3.1. Smart Home
– Main applications in smart home
– The concept of the smart home
– Use case: Safety & security
– Value chain
– Positioning of device manufacturers
– Positioning of connectivity providers
– Positioning of software/platform providers
– Other device manufacturers
– Services associated with smart home products
– Drivers and barriers in the smart home industry

3.2. Wellness wearables
– Main applications in the wellness industry
– Use Case Overview
– Illustrative use case: Apple’s steps into the healthcare
– Apple
– Wellness/Sports
– Player dynamics
– Drivers and barriers in the Wellness wearables segment

3.3. Pet Wearables
– Pet trackers
– Main applications in the Pet wearables industry
– Tractive
– Value chain
– Positioning of main players
– Drivers and barriers in the pet segment

4. Market sizing
– Consumer IoT market led by Asia Pacific region
– Consumer IoT market remains a smart home markets
– Consumer IoT market strongly led by 1 or 2 “killer” devices
– Consumer IoT market massively supported by “free-of-charge” wireless connectivity


DataSet Scope

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Database indicators

Geographical scope
• World
• Europe
• Asia-Pacific
• North America
• Latin America
• Middle East
• Africa

• Cellular
• Satellite
• Wireless
• North America
• Unlicensed LPWAN
• Licensed LPWAN
• Wired

• Pets
• Smart home
• Wellness

Geographic area

Asia-Pacific Europe Latin America Middle East & Africa North America World

Other details

  • Reference: M00071MRA
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: English
  • Tags: iot, satellite technologies, market sizing, cellular, Wireless, Smart Home, wellness

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