World Consumer IoT Markets

1. Executive summary

2. Networking technologies
– Technical chain of IoT
– Today, many technologies are designed for IoT
– Wired technologies
– Short range standardized technologies
– Satellite technologies
– Low earth orbit’s compatibility with IoT
– Cellular technologies
– Unlicensed Low-Power Wide-Area (U-LPWA) technologies
– Technology providers positioning per range/bitrate
– Wi-Fi Halow: filling the gap between LPWA and 5G
– LoRaWAN and Sigfox
– IoT-specific networking technologies over cellular networks (licensed LPWAN)
– NB-IoT and LTE-M
– NB-IoT/LTE-M deployment examples

3. Consumer markets
3.1. Smart Home
– Main applications in smart home
– The concept of the smart home
– Use case: Safety & security
– Value chain
– Positioning of device manufacturers
– Positioning of connectivity providers
– Positioning of software/platform providers
– Other device manufacturers
– Services associated with smart home products
– Drivers and barriers in the smart home industry

3.2. Wellness wearables
– Main applications in the wellness industry
– Use Case Overview
– Illustrative use case: Apple’s steps into the healthcare
– Apple
– Wellness/Sports
– Player dynamics
– Drivers and barriers in the Wellness wearables segment

3.3. Pet Wearables
– Pet trackers
– Main applications in the Pet wearables industry
– Tractive
– Value chain
– Positioning of main players
– Drivers and barriers in the pet segment

4. Market sizing
– Consumer IoT market led by Asia Pacific region
– Consumer IoT market remains a smart home markets
– Consumer IoT market strongly led by 1 or 2 “killer” devices
– Consumer IoT market massively supported by “free-of-charge” wireless connectivity

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