Summary

Since 2016, year the market started, immersive technologies have developed and product ranges have grown to better adapt to professional and entertainment use cases.

AR and VR content innovations have proliferated, initially in video games, animation and amusement parks, and latterly in Industry 4.0.

This study aims to:

  • provide an overview of these technologies developments: VR/AR/MR
  • examine the industry challenges to be addressed in the coming years, especially in the Industry 4.0 and entertainment
  • focus on the market trends over the next five years: market forecasts by region and market segment, in volume and value

Table of contents

1. Executive summary
1.1. Technical challenges
1.2. Industry challenges
1.3. Market challenges

2. Introduction
2.1. Current development of the immersive technologies industry
2.2. Definitions and use cases
2.3. Differences between AR, VR and MR

3. Current development of immersive technologies
3.1. Overview of the market
3.1.1. VR headset adoption
3.1.2. Development of the AR/VR market
3.2. Second-generation headsets
3.2.1. Clear technological progress
3.2.2. Technology shared with mobile devices
3.2.3. Summary of the latest VR headsets
3.2.4. Summary of the AR headset market
3.2.5. AR and MR glasses and headsets
3.3. Technological drivers
3.3.1. Processing power
3.3.2. Key display technologies for the user experience
3.3.3. Connectivity and mobility
3.3.4. 5G and access technologies
3.3.5. Controllers central to the VR and AR experience
3.3.6. Tracking, a major challenge for the VR and AR experience
3.3.7. Eye tracking and foveated rendering
3.3.8. Foveated rendering and increased resolution
3.3.9. Batteries, miniaturisation and battery life
3.4. Technological challenges
3.4.1. Progress and success factors
3.4.2. Motion sickness, sensory feedback and latency
3.4.3. Suitable user interfaces
3.4.4. Mixed reality, the future of AR/VR?
3.4.5. The smartphone, a possible replacement for dedicated headsets?
3.4.6. Embedded AR/VR/MR, a future opportunity for the market?

4. Content, services & use cases
4.1. Industry 4.0
4.1.1. The AR/VR/MR market in Industry 4.0
4.1.2. Services, content and user feedback
4.1.3. Cross-analysis of use cases and services
4.2. Entertainment
4.2.1. The AR/VR/MR market in entertainment
4.2.2. Services, content and user feedback
4.2.3. Cross-analysis of use cases and services

5. 5-year market outlook and challenge
5.1. The challenges
5.1.1. Challenges for Industry 4.0
5.1.2. Challenges for entertainment activities
5.2. Market outlook
5.2.1. Methodological elements
5.2.2. The AR/VR world market
5.2.3. The AR/VR headset market
5.2.4. AR/VR entertainment software markets
5.2.5. AR/VR Industry 4.0 software markets

6. Appendix
6.1. Industrial use cases for AR
6.2. Industrial use cases for VR
6.3. Industrial use cases for MR

List of tables and figures

List of tables and figures

1. Executive summary
• The benefits of AR/VR solutions for Industry 4.0
• Worldwide AR/VR HMD & software market

2. Introduction
• Extended reality (XR) spectrum
• Characteristics of virtual reality (VR)
• Characteristics of augmented reality (AR)
• Characteristics of mixed reality (MR)
• The different characteristics of virtual reality, augmented reality and mixed reality

3. Current development of immersive technologies
• Screen, resolution and field of view for a selection of headsets

4. Content, services & use cases
• VR and AR hardware market players in Industry 4.0
• Summary of various AR and VR use cases in Industry 4.0

5. 5-year market outlook and challenges
• The benefits of AR/VR solutions for Industry 4.0
• Key areas for AR/VR technologies in Industry 4.0
• AR/VR HMD & software market by region
• AR/VR market breakdown by segment
• AR/VR HMD sales by region (volume)
• AR/VR HMD market by region (value)
• 6 major AR/VR HMD markets in 2020
• AR HMD sales by region (volume)
• AR HMD market by region (value)
• 6 major AR HMD market in 2020
• VR HMD sales by region (volume)
• VR HMD market by region (value)
• 6 major AR HMD market in 2020
• AR/VR entertainment software market by region
• AR/VR entertainment software market breakdown by segment
• AR/VR entertainment software market growth by country
• AR entertainment software market by region
• AR entertainment software market breakdown by segment
• AR entertainment software market growth by country
• VR entertainment software market by region
• VR entertainment software market breakdown by segment
• VR entertainment software market growth by country
• AR/VR Industry 4.0 software market by region
• AR and VR Industry 4.0 revenues comparison, 2019-2023
• AR/VR Industry 4.0 software market growth by region
• AR Industry 4.0 software market by region
• World AR Industry 4.0 software market breakdown by region, 2020 & 2023
• AR Industry 4.0 software market growth
• VR Industry 4.0 software market by region
• World VR Industry 4.0 software market breakdown by region, 2020 & 2023
• VR Industry 4.0 software market growth

Geographic area

World

Other details

  • Reference: M19240MRA
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: French, English
  • Tags: AR, augmented reality, entertainment, extended reality, immersive technologies, Industry 4.0, mixed reality, MR, virtual reality, VR, XR

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The Immersive Technologies Market (VR/AR/MR)

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