Summary

The massive and widespread use of the Internet has resulted in people’s current need to be connected everywhere, in real time and with an optimal quality of service.
This need for access anywhere, anytime and on all devices is something that applies to everyone: from a large company’s employees to its CEO to someone running a small business… and has made both fixed and mobile superfast broadband a key ingredient in the digital strategies and budgets of small offices/home offices (SoHo) and small and medium enterprises (SME).
How has the market responded to the growing appetite amongst small and medium businesses for very high-speed solutions?

This benchmark answers this question through a comparative analysis of nine major European operators’ product lines.
The aim is to provide the most comprehensive view possible of solutions available to SoHos and SMEs, to pinpoint the areas where the different operators’ product lines converge or diverge, and to identify potential avenues for the development of the product lines aimed at this clientele in the short term.

Table of contents

1. Executive Summary

2. Background and methodology
2.1. Background
2.2. Methodology
2.2.1. Scope – countries and players
2.2.2. Method
2.3. Pre-analysis demographic data

3. Operators’ marketing strategies for SoHo/SME
3.1. How operators profile and segment SoHo/SME
3.1.1. Customer profiles
3.1.2. Associated websites and online support mechanisms
3.2. Customer relationship policies for SoHo/SME
3.3. Changing SoHo/SME marketing strategies: two possible directions

4. Fixed superfast access products for SoHo/SME
4.1. Preamble: scope of the products examined
4.2. Description of SoHo/SME products
4.2.1. Orange: fixed SFB access products for SoHo/SME
4.2.2. SFR: fixed SFB access products for SoHo/SME
4.2.3. Bouygues Telecom: fixed SFB access products for SoHo/SME
4.2.4. Telecom Italia: fixed SFB access products for SoHo/SME
4.2.5. Vodafone Italy: fixed SFB access products for SoHo/SME
4.2.6. Deutsche Telekom: fixed SFB access products for SoHo/SME
4.2.7. Vodafone Germany: fixed SFB access products for SoHo/SME
4.2.8. BT: fixed SFB access products for SoHo/SME
4.2.9. Virgin Media: fixed SFB access products for SoHo/SME
4.3. Operators’ fibre solutions for SoHo/SMEs
4.4. Changing product lines: two possible directions

5. Mobile superfast access products for SoHo/SME
5.1. Preamble: scope of the product being examined
5.2. Description of SoHo/SME products
5.2.1. Orange: mobile SFB products for SoHo/SME
5.2.2. SFR: mobile SFB products for SoHo/SME
5.2.3. Bouygues Telecom: mobile SFB products for SoHo/SME
5.2.4. Telecom Italia: mobile SFB products for SoHo/SME
5.2.5. Vodafone-Italy: mobile SFB products for SoHo/SME
5.2.6. Deutsche Telekom: mobile SFB products for SoHo/SME
5.2.7. Vodafone-Germany: mobile SFB products for SoHo/SME
5.2.8. BT: mobile SFB products for SoHo/SME
5.3. Operators’ 4G/LTE solutions for SoHo/SMEs
5.4. Changing product lines: two possible directions

List of tables and figures

List of tables and figures

Tables
Table 1: Mobile Internet: upgrading to SFB for mobile apps that require high speeds
Table 2: Cloud computing: changing business model results in SFB adoption
Table 3: Scope of the benchmark: countries and operators included
Table 4: How customers classify SoHo/SME customers
Table 5: How SoHo/SMEs are targeted and served by operators’ online support mechanisms
Table 6: Managing customer relationships: SoHos versus larger SMEs
Table 7: Operators’ stated fibre coverage at the end of 2014
Table 8 : Operators’ fixed SFB fibre strategies for SoHo/SME products
Table 9: Operators’ stated superfast mobile coverage
Table 10: Operators’ superfast mobile strategies for the SoHo/SME segment

Figures
Figure 1: Fibre: companies switching over sooner than planned
Figure 2: Demographics: residential vs. enterprise market, according to size
Figure 3: The different fibre technologies used in SoHo/SME plans
Figure 4: Mobile and fixed networks, and their datarates

Geographic area
Europe
  • France
  • Germany
  • Italy
  • United Kingdom

Slideshow

Scope of the benchmark
• 9 operators + 4 countries = several million potential SoHo/SME customers

Operators’ marketing strategies with respect to SoHo/SME
• SoHo/SME: a well-identified clientele

Benchmark of fixed superfast access solutions for SoHo/SME
• Five major findings of the benchmark of fixed superfast access solutions
• Summary benchmark: structural components of products designed for SoHo/SMEs
• Two possible directions for the future of fixed superfast access products

Benchmark of mobile superfast access solutions for SoHo/SME
• Four major findings of the benchmark of mobile superfast access solutions
• Summary benchmark: structural components of products designed for SoHo/SMEs
• Two possible directions for the future of mobile superfast access products

Other details
  • Reference: M15447MRA
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: French, English
  • Tags: 4G/LTE, access products, ADSL plans, business class support services, cloud storage, fibre solutions, fixed SFB, fixed superfast access, high-speed solutions, medium business, mobile data plans, mobile SFB, mobile superfast access, SaaS solutions, SFB, shared fibre plans, small and medium businesses, small and medium enterprises, small business, small enterprises, small offices/home offices, SME, SoHo, superfast access

You could be also interested in

The reports of the category Digital Economy

Why trust in IDATE DigiWorld ?

  • Thought leadership: based on outsanding and cross-fertilised ICT expertise
  • Analyst Access: Umetered support on licenced content and customized services
  • Powerfull interactive platform: providing you easily and efficiently our expertise