Sport content: funding in the age of OTT

This study examines how the growth of OTT is impacting consumption, production and distribution of sport content.

It explores the roles that each of these content types will play in the coming years and looks at how their funding will be affected depending on the development scenario of the audiovisual sector.

• It first explains how this content is produced, consumed, distributed and financed while highlighting the major regional differences.
• It then looks at how OTT is currently disrupting the sector and examines the way in which stakeholders are adapting to this disruption.
• Finally, it uses four scenarios for how the audiovisual sector could develop to identify the challenges that producers and premium rights holders will face in the coming years as they seek financing and exposure for their content.

This study is one of three parts in a series of studies on the financing of premium content in the age of OTT.