This report provides new trends occurring in the smart home and smart building markets highlighting key factors impacting the sector. It presents the broad ecosystem involved in the field and the different players’ positioning. It also provides forecasts of the market evolution.

  • What are the key stakes of the market ?
  • What are the technologies involved ? Is there any move for standards consolidation ?
  • Who are the key active players involved ? How do they position in the market ? What are the development trends of the smart home especially from Internet giant players?

Table of contents

1. Executive Summary

2. Methodology & definitions
2.1. General methodology of IDATE’s reports
2.2. Definitions and key stakes

3. Smart home and smart building markets & key factors
3.1. Market segmentation
3.1.1. Connected equipment
3.1.2. Central automation systems
3.1.3. Smart home and smart building services
3.2. Link of smart home and smart building with IoT markets
3.3. Key factors
3.3.1. Connectivity
3.3.2. Adoption
3.3.3. Regulatory environment

4. Market structure and player strategies

4.1. Competition structure
4.2. Players’ strategies
4.2.1. Traditional home and building automation suppliers
4.2.2. Energy system providers
4.2.3. Lighting
4.2.4. Home appliance suppliers
4.2.5. Pure players
4.2.6. Internet players
4.2.7. Telecom service providers
4.2.8. Security system providers
4.2.9. Other service providers
4.2.10. Application providers

5. Market analysis

5.1. Market forecasts
5.2. Drivers and barriers
5.2.1. Drivers
5.2.2. Barriers

6. Annexes

List of tables and figures

List of tables and figures

Table 1: Smart home and smart building markets’ categories
Table 2: Key network requirements for smart home and smart building applications
Table 3: Technologies used in smart home and smart building
Table 4: Communication protocols used in smart home and building
Table 5: Homeseer range of products
Table 7: Comparison of smart bulbs
Table 6: Price of the premium service with Withings Home
Table 8: Price of the premium service with Nest Cam
Table 9: Mobile application providers
Table 10: Summary of key elements for automotive development
Table 11: Players positioning in terms of offerings
Table 12: Players’ positioning as regards covered smart home categories
Table 13: Players smart home positioning in terms of openness

Figure 1: Scopes of the smart home and smart building
Figure 2: Top benefits for a smart home system
Figure 3: Concept of automated building system
Figure 4: Link between smart home, connected car, wearables…
Figure 5: Smart buildings and smart grid
Figure 6: IoTivity stack
Figure 7: Example of utilisation of IFTTT in the smart home area
Figure 8: Consumer ownership of connected devices
Figure 9: Intent to purchase within 12 months
Figure 10: European readiness for smart building
Figure 11: Categories of players involved in smart home and smart building
Figure 12: Positioning of smart home and smart building players as regards covered scope and openness
Figure 13: Control4 smart home interface
Figure 14: Compatible brands with Control4
Figure 15: HSTouch smart home application
Figure 16: Schneider Electric value proposition
Figure 17: Dashboard view at the Edge
Figure 18: Honeywell resellers in UK
Figure 19: Bird’s nest stadium in Beijing using Honeywell building management systems
Figure 20: Legrand MyHome Play gateway and application
Figure 21: Philips Hue products
Figure 22: Samsung SmartThings
Figure 23: Samsung SmartThings portfolio
Figure 24: Connected fridge Family Hub (Samsung)
Figure 25: GE Appliances “Wi-Fi connect” products
Figure 26: GE Appliances’ home page
Figure 27: LG’s planned IoT EcoSystem for its SmartThinQ Hub (product still not available)
Figure 28: Intelligent connected multicooker
Figure 29: Netatmo’s thermostat
Figure 30: Withings Home Camera
Figure 31: Amazon Echo
Figure 32: Alexa capabilities
Figure 33: Amazon Dash Replenishment Service principle
Figure 34: Main Google smart home products
Figure 35: Examples of queries using Google Assistant
Figure 36: Apple HomeKit products’ categories
Figure 37: Controlling HomeKit accessories with an iOS device
Figure 38: Key positioning differentiation among carriers in the smart home market
Figure 39: Screenshot of AT&T Digital Life service app
Figure 40: Qivicon concept by Deutsche Telekom
Figure 41: Qivicon major compatible brands
Figure 42: Vodafone router for Somfy automation solution
Figure 43: Verisure scope in smart home
Figure 44: ADT security value proposition
Figure 45: Liberty Mutual smart home offerings
Figure 46: Loxone smart home application
Figure 47: Smart home and smart building object installed base, 2015-2025, world
Figure 48: Smart home and smart building object installed base, 2015-2025, world, per region
Figure 49: Barriers to purchase
Figure 50: Standards initiatives relevant to the Smart Home

Geographic area

Asia-Pacific Europe Latin America Middle East & Africa North America


  • ADT
  • AT&T
  • GE Appliances (Haier)
  • Honeywell
  • Netatmo
  • Schneider Electric
  • Vodafone
  • Amazon
  • Control4
  • Google
  • Legrand
  • Philips
  • Seb
  • Withings/Nokia
  • Apple
  • Deutsche Telekom
  • Homeseer
  • LG
  • Samsung
  • Verisure


Definitions and context

  • What’s under the smart home and smart building umbrella?
  • Expectations from home and building occupants
  • Connectivity is key to make devices communicate with each other but fragmentation remains a major issue


  • More and more players in the value chain
  • Offerings in line with the origin industry of the players
  • Focus on the compatibility with major smart home products
  • Creating its ecosystem as key advantage
  • Smart home and smart building selling through services

Market development

  • Smart home adoption is low, while smart building may take off
  • Market drivers and barriers for the development of smart home and smart building
  • Market estimates

Other details

  • Reference: M17380MRA
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: English
  • Tags: automation, central automation systems, connected equipment, connectivity, energy, Internet of Things, safety, security, smart building, Smart Home, smart products, smart solutions

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