This is IDATE’s fourth report dealing with the Serious Games sector. IDATE chose to focus its analysis on a specific segment of SG: human resources management. This was chosen mainly because this type of SG is currently the most widespread among businesses.
IDATE measured SG’s distribution level in the economy by focusing on its deployment in companies. In the 2010 edition of our study, we anticipated SG growth in SMEs around 2014, so it was therefore appropriate to see how accurate our estimates were.
We also wanted to thoroughly test the games and discuss with their creators the trends and economic prospects of this complex sector that is difficult to comprehend as a whole.

Table of contents

1. Executive Summary

2. Methodology & definitions

3. How SG is currently being used in HR management among CAC 40 companies

4. Trends and challenges in the SG market

5. SG case studies

6. Valuation of the Serious Gaming market

7. Conclusion: 10 key success factors for an SG development and publishing strategy

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Geographic area & Players

  • France
  • United Kingdom
North America World


  • Fact: CAC 40 companies are adopting SGs
  • State of play and current issues facing SGs
  • Presentation of Manzalab’SG : ” My Experience of the Annual Interview “
  • Presentation of KTM Advance’SG: ” Boost your sales “
  • Presentation of Daesign’SG: ” M comme Manager “
  • Presentation of Interaction Games’SG: Play’INN
  • Presentation of 3DS’SG: Play Merit Review
  • The SG market
  • 10 key success factors for an SG development and publishing strategy

Other details

  • Reference: M14225IN1A
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: French, English
  • Tags: access conditions, accessories, add-ons, Annual Interview, Boost your sales, CAC 40, challenges, cloud, Communication, content, crowdfunding, Devices, gameplay, graphics, human resources management tool, Interaction Games, interfaces, M for Manager, made-to-order, market prospects, Networks, off-the-shelf, platform modularity, play, Play Merit Review, Play'INN, publishing strategy, recruitment, Serious Games, Serious Gaming, SG developers, SG market, SG sector, SGs, SMEs, social features, software, subscription, technology, training, video games

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