This report introduces the key components of the ehealth market and identifies the products and services of most interests in the health industry, including IoT-enabled medical devices, telemedicine and remote patient monitoring. The particular nature of health industries has been considered in regard to data sensitivity and regulation.

It evaluates the initiatives and strategies of players coming from different sectors, particularly facing the strong incumbents (medtech giants). The positioning of each category of players has been also addressed by taking the competitive landscape into account.

Finally, in examining the gaps which lie between promising benefits and what is required for ehealth deployment and adoption, the challenges linked with data security and interoperability, organisational changes within healthcare industries, as well as the business model are analysed.

The ‘silver economy’, encompassing both medical-oriented ehealth solutions and non-medical wellness applications, is also analysed through players’ strategies and market challenges.

Table of contents

1. Executive Summary

2. Methodology & Scope
2.1. General methodology of IDATE’s reports
2.2. Definition and scope

3. Ehealth markets
3.1. Market overview
3.2. Ehealth services
3.2.1. Telemedicine and remote monitoring
3.2.2. Care delivery platform
3.2.3. Personalised care
3.2.4. Other emerging ehealth services
3.3. IoT landscape in healthcare industry
3.3.1. IoT medical devices and medication
3.3.2. Data interoperability issue
3.4. The silver economy
3.4.1. Technological solutions with a mainly medical dimension (ehealth applications)
3.4.2. Non-medical solutions

4. Player strategies
4.1. Overview
4.2. Medtech companies and pure players
4.2.1. Royal Philips
4.2.2. Tunstall
4.3. Insurers
4.3.1. AXA Assistance
4.3.2. John Hancock
4.4. Digital players
4.4.1. Apple
4.4.2. Google
4.5. Telcos
4.5.1. Telefónica
4.5.2. Orange Healthcare

5. Market analysis
5.1. Key issues for future development
5.1.1. Demographic and societal changes
5.1.2. Regulatory environment
5.1.3. Financing model
5.1.4. Silver economy: a driving force for ehealth adoption
5.1.5. Care supply side evolution
5.2. Market estimation and forecast
5.2.1. Connected medical devices
5.2.2. Connected services

List of tables and figures

List of tables and figures

Table 1: Medtech and telemedicine players’ strategies in ehealth
Table 2: Main initiatives of Royal Philips in ehealth market
Table 3: Insurers’ strategies in ehealth
Table 4: Digital players’ strategies in ehealth
Table 5: Main initiatives by Google in healthcare market
Table 6: Summary of players’ strategies in ehealth

Figure 1: Ehealth value chain
Figure 2: IBM Watson Health applications
Figure 3: The Kompai 2 robots
Figure 4: How Abilify MyCite works for mental health tracking
Figure 5: End-to-end interoperability solutions advised by Continua Design Guidelines
Figure 6: PARO, the therapeutic robot
Figure 7: Initiatives by giant players in connected healthcare market
Figure 8: Philips HealthSuite digital platform
Figure 9: Philips DreamStation
Figure 10: Philips EncoreAnywhere
Figure 11: The Philips Medido medication monitoring
Figure 12: Tunstall Smart Hub alarm and pendant
Figure 13: Myclinic telehealth hub and its peripheral connected devices
Figure 14: Tunstall Epilepsy Sensor
Figure 15: How AXA tele-consultation services operate
Figure 16: AXA Health Keeper
Figure 17: Vitality Status levels linked with different saving rates
Figure 18: Nucleus 7 Sound Processor connected to the iPhone
Figure 19: Apps for Clinical trials created through ResearchKit
Figure 20: The Study watch used in Baseline Study
Figure 21: Comparison of classic blood test procedures and accelerated ones with DeepMind Streams
Figure 22: Telefónica main ehealth applications
Figure 23: Telefónica Remote Patient Management description
Figure 24: SMARTVIEW product, from Sorin
Figure 25: Live Intercom developed by Orange and Harmonie Mutuelle
Figure 26: Total expenditure on health as a percentage of the gross domestic product (GDP), WTO, 2017
Figure 27: Who owns medical records?
Figure 28: Share of seniors’ spending in total consumption expenditure of France in 2015, by sector
Figure 29: Median annual cost of long-term health care for seniors in the United States, by type of service
Figure 30: Global installed base of connected healthcare devices 2015-2021
Figure 31: Worldwide revenue of connected healthcare services, 2015-2021

Geographic area



  • Abbott Laboratories
  • AbbVie
  • Agency for Healthcare Research and Quality
  • AllianceHealth Oklahoma
  • Allscripts
  • Alphabet
  • Amazon
  • American Medical Association
  • American Telemedicine Association
  • American Well
  • Anthem
  • Apple
  • Ascension Health
  • AT&T
  • athenahealth
  • Avera Health
  • AXA
  • Baxter
  • Biogen Inc.
  • Biovotion
  • Blue Cross
  • Blue Shield
  • Brockton Hospital
  • Calico
  • Cardiocom
  • Cerner
  • Cleveland Clinic
  • Community Health Systems
  • Continua Health Alliance
  • Corventis
  • Darty
  • Dexcom
  • Dignity
  • Duke University
  • eDevice
  • EMC2
  • Empatica
  • Epic
  • ETSI European eHealth Interoperability Framework
  • European patients - Smart open Services
  • Facebook
  • Fitbit Surge
  • Fnac
  • Geisinger
  • Google
  • Google Capital
  • Harmonie Mutuelle
  • Harvard Medical School
  • HCA
  • Hitachi Data Systems
  • Hôpitaux de Toulouse
  • IBM Watson Health
  • iGetBetter
  • Integrating the Healthcare Enterprise
  • Intermountain
  • ITU
  • Jawbone
  • Jawbone UP3
  • Johns Hopkins
  • Johns Hopkins University
  • Johnson & Johnson
  • Kaiser Permanente
  • Lift Labs
  • Lively
  • Medtronic
  • mHealth Summit
  • MisFit
  • MIT
  • Nike
  • Nokia
  • Novartis
  • Novartis AG
  • Office of the National Coordinator for Health
  • Orange
  • Otsuka Pharmaceutical
  • Permobil
  • Personal Connected Health Alliance
  • Philips
  • Philips Respironics
  • Polar
  • Proteus Digital Health
  • PwC
  • Qualcomm Life
  • Red Cross Spain
  • Rock Health
  • Royal Philips
  • Sage Bionetworks
  • Salesforce
  • Samsung Gear S
  • Sanofi
  • SAP
  • Social Wellth
  • Texas Medical Center
  • TicTrac
  • United Nations
  • Validic
  • Verily
  • Vodafone
  • Vodafone Americas Foundation
  • Welltok
  • WHO
  • Withings
  • WTO


The ehealth market
• Market overview
• Market structure

Player strategies and positioning
• Players’ strategy/ medtech & telemedicine giants
• Players’ strategy/ digital player
• Players’ strategy/ Insurer
• Players’ strategy/ telco

Market estimation and trends
• Market estimation
• Market trends: demographic and societal changes as a driving force of ehealth
• Market trends: growing opportunities arising from the ‘Silver Economy’
• Market trends: key issues to address to accelerate ehealth market growth
• Barriers

Other details

  • Reference: M17360MRA
  • Delivery: on the DigiWorld Interactive platform
  • Languages available: English
  • Tags: care, connected medical devices, connected medical systems, connected services, Ehealth, iot, remote monitoring, silver economy, telemedicine

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